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Our Values

Happiness

The whole reason we have pets is because they add joy to our lives. That’s why, at Sniff ‘n’ Waggle, we truly believe in making people happy – both our customers and our team. We love giving people reasons to smile: whether it’s the first time they see Fido gobble up our product, watching the changes in Fido as he becomes healthier, or the joy our team gets from helping a customer understand what their pet needs. We have fun; we want to enjoy the time we spend together!

Trail-blazing

Our passion for creating Sniff ‘n’ Waggle comes from personal experience: we love pets and believe they are part of the family. We know how much their health and happiness matter. Our personalised approach is designed to specifically address unique needs, and we take the time to get to know our customers and their pets. We show love for our customers, and for each other, acting with compassion and kindness,,, and we hope they’ll love us back and tell their friends.

Genuineness

Just like man’s best friend, what you see is what you get with Sniff ‘n’ Waggle. We will never pull the wool over your eyes – we are always straightforward and truthful in the way we deal with our customers and each other. We are authentic and truly believe in our values, living them every day.

Love

We are on a health mission – to help cats and dogs live a happier, healthier life. And in doing so, we need to find the best, most convenient, customer-and-dog-friendly methods and formulations. So we’re always looking for ways to improve and innovate, and we embrace the opportunities to break new ground as we go.

Caring

We’ve been there – we know how worrying it is when your pet isn’t quite right and you need some help finding the answer. That’s why we genuinely care about our customers and their needs, and why we created Sniff ‘n’ Waggle: to make a difference and help people. We support them in finding the right blend and dosage to take the guesswork out of it, and help make their animal the best version of themselves with tailored supplements to help prevent the inevitable.

Our Values