Why We Chose Powdered Dog Supplements – The Sniff’n’Waggle Story
Every great idea starts with curiosity. At Sniff’n’Waggle, we began with one simple goal – to create the best dog supplement possible. It had to be easy to serve, packed with goodness, and tailored to every dog’s unique needs. Our journey took us from gels to biscuits, and finally to the breakthrough that changed everything: powdered dog supplements.
The Gel That Sparked Our Journey
Our first idea was ambitious – a rich, nutritious gel for dogs, similar to a Knorr stock pot, but specifically designed for pets. It was smooth, tasty, and easy to mix into food. In theory, it was perfect.
But gels come with a big drawback: shelf life. They need moisture, and moisture invites bacteria. That meant preservatives, and that’s not our style. We wanted something natural, clean, and safe – without unnecessary additives. We also realised that portioning for different dog sizes was nearly impossible. What worked for a small terrier didn’t work for a big retriever. It just wasn’t practical.
The Biscuit Phase – Great Idea, Big Problem
Next, we thought biscuits could be the answer. After all, dogs love biscuits. They’re easy to give and feel like a treat. We worked on a daily biscuit that could deliver blends for joint care, digestion, skin & coat, immunity, and vitality – with the ability to combine up to three blends per dog.
But once we scaled up, we hit a problem. For dogs under 20kg, it worked brilliantly. But for bigger dogs, the biscuit had to be huge – impractical, and not safe to chew. We could have launched a small‑dog‑only range, but that wasn’t the Sniff n Waggle way. Every dog deserves equal care, no matter their size. So, we went back to the drawing board.
The Breakthrough – Powdered Dog Supplements for Every Dog
That’s when we discovered the power of powder. Powdered dog supplements gave us flexibility, stability, and precision. We could preserve nutrients naturally, avoid artificial stabilisers, and tailor dosage by
weight – from tiny Terriers to giant breeds. Unlike tablets or biscuits, our powders mix seamlessly with food. No more hiding pills or fighting through chew resistance. Dogs love them, and owners love the simplicity.
Today, Sniff’n’Waggle’s powdered dog supplements are available in seven carefully calibrated weight categories – from 6kg to 70kg+. We widened our brackets to make choosing the right size easy, even if you’re not sure of your dog’s exact weight. Each scoop delivers complete, balanced nutrition – clean, natural, and made just for your dog.
Fair Value and Real Results
We designed Sniff’n’Waggle around fairness and transparency. While other brands sell small packs that run out in ten days, we give every dog a full 28‑day supply – no matter their size. That means fair value, consistent nutrition, and one simple scoop a day.
Each powder is crafted to support real dog health: from joints and bones, to gut and coat, to immunity and energy. We believe every dog should have access to the right nutrition, in the right amount, at the right price.
From Founders to Formulators
Our journey from gels to biscuits to powders wasn’t about failure – it was about discovery. We refused to release something that didn’t work for every dog. Instead, we built something smarter: science‑led, hand‑mixed, and precision‑formulated for each individual pet.
Each Sniff n Waggle supplement is made for your dog’s weight and needs, ensuring consistent absorption and visible results. No fillers, no guesswork – just pure, functional nutrition designed for real life.
What’s Next for Sniff’n’Waggle
Innovation never stops. We’re still exploring smarter ways to deliver supplements – perhaps even bringing biscuits back in the future with new stability science. But for now, our focus remains on what works best: clean, natural powdered dog supplements that deliver measurable results, every single day.
Because when your dog feels great – whether they’re six or seventy kilos – life gets better for both of you. And that’s exactly what Sniff n Waggle was created for.