We’re glad you asked! Most supplements take a one-size-fits-all approach. We don’t. Our treats are breed-specific and tailored to your pup’s unique health needs using science-backed ingredients. Think of it as a personalised wellness biscuit, not a generic multivitamin. It’s health, without the guesswork — and with a wag.
We use a smart but simple profiling system that takes into account your dog’s breed, age, size, health history, and known breed predispositions. Then, we 3D-print a supplement blend just for them. No two dogs are the same — and their supplements shouldn’t be either.
Yup! Whether you’ve got a teeny Chihuahua, a lanky Lurcher or a bouncy Labrador, our system is designed to tailor the right dose and formulation for every breed, big or small. You tell us about your pup — we do the hard work.
Absolutely. Our supplements are designed to complement your dog’s regular meals. They’re a tasty add-on — not a replacement. And because they’re breed-specific and properly dosed, they won’t throw your dog’s diet off balance.
We’re all about clean, ethical ingredients that work. That means natural actives like glucosamine, turmeric, prebiotics, and omega-rich oils — but not salmon oil. Why? Because we’re committed to reducing our environmental pawprint, and salmon oil isn’t sustainable. So we use clever, eco-friendlier alternatives like algae-based omegas.
No nasties here. Our supplements are hypoallergenic and made without artificial flavours, colours, fillers, or preservatives. They’re grain-free too — perfect for sensitive tummies or dogs on special diets.
In most cases, yes — but we always recommend checking with your vet if your dog has a diagnosed health condition or is on medication. Our blends are gentle, vet-informed, and backed by nutrition science, but every pup is unique. When in doubt, chat with your vet buddy first.
Simple. You tell us about your dog, we craft their bespoke supplement biscuit, and we send it to your door every month — no need to reorder. You can manage everything in your account: pause, skip, change, or cancel anytime. Tail-wagging convenience, minus the admin.
Yes! We get commitment issues. You can try a one-time order if you want to dip a paw in before going full pack-member. But most of our customers stick around once they see their dog thriving. (Plus, subscriptions come with perks!)
Easy peasy. Just log into your account (once we’ve opened up the log in) and update your pet’s details — new health needs, diet changes, a birthday barkday... we’ll adjust their supplement recipe accordingly. Grows with your dog, just like your love for them.
Once we launch, we’ll aim to dispatch within 3–5 working days once your custom blend is cooked up. After that, it's usually 1–2 days for delivery. You’ll get tracking info so you and your pup can stalk the postie together.
At the moment, we’re only delivering within the UK (sorry, global pups — we’re coming for you soon!). But if you’re in the UK, we’ve got your tail covered coast to coast.
Of course. No hoops, no guilt trips. You can pause, skip a month, or cancel anytime through your account dashboard. Life’s unpredictable — your subscription should be flexible.
We hope to offer a 60-day tail-wag guarantee. If your dog turns their nose up (rare, but it happens), get in touch. We’ll offer a refund or help you try a new blend. No quibbles — just happy pups or your money back.
We start with a short quiz where you tell us about your dog — their breed, age, size, quirks, and any health concerns. Then we blend that info with expert nutrition data and known breed predispositions to create a supplement that suits your pup perfectly. It’s like a health plan — but way tastier.
We combine your insights (from the quiz) with our smarts — including breed-specific science, life-stage nutrition research, and recommendations from pet health pros. It’s a clever combo of your dog’s real-world info and the latest doggo wellness intel.
Totally. Dogs change — they grow up, get older, or maybe develop new needs. You can log in anytime to update your pet’s profile, and we’ll adjust their supplement formula for the next delivery. Think of it as a dynamic plan that grows with your pup, not a one-and-done fix.
We’re all about less mess, more wag. Our packaging is recyclable, minimal, and made from eco-conscious materials wherever possible. We're working toward even more sustainable solutions, so your dog can thrive without leaving a big pawprint on the planet.
Yes! We carefully choose ingredients that are effective and ethical — think plant-based omegas instead of fish oils, and no unnecessary fillers or animal by-products. It’s our way of saying good health shouldn’t come at the earth’s expense.
Nope. Never. Nada. Not in that way. Our products are tested by willing, waggy participants — usually our own dogs (and their very honest taste buds). We follow strict pet safety guidelines and work with nutrition experts, not lab cages.
We’ve waved goodbye to salmon oil because of the environmental strain it puts on our oceans. Instead, we use smart plant-based alternatives like algae-derived omegas that are just as nutritious but far kinder to the planet. It’s better for the fish, better for the future, and just as beneficial for your best friend.
Yes! All our formulations are developed and reviewed by independent pet nutrition experts and backed by current veterinary science. While we’re not replacing your vet, we work closely with pros to ensure every biscuit is balanced, beneficial, and safe.
Great question. Some changes — like shinier coats or more wag in their walk — might show up in a few weeks. Others, like joint comfort or digestive support, may take a little longer. Every pup is different, but we encourage you to keep an eye on their energy levels, mobility, and general sass levels. If your tail-wagger’s thriving, we’re doing our job.
Yes! Our supplements are personalised to your dog’s life stage — from bouncy young pups to golden oldies. Just be sure to enter their correct age and health profile when you build their plan, and we’ll tailor it to match their specific needs.
First, stop feeding the supplement and check in with your vet straight away. Even with natural, vet-informed ingredients, some dogs can have sensitivities — just like humans. Then, reach out to us. We offer a no-quibble guarantee and can work with you to adjust your dog’s formula or provide a refund
It all started with a very picky dog and a very frustrated human. We saw how hard it was to find good, convenient, and trustworthy supplements — so we created our own. Sniff 'n' Waggle was born to take the hassle out of pet health with fun, personalised supplements that actually work. No guesswork. Just happy tails.
We’re proudly based in the UK, and all our supplements are crafted right here too — using ethical, high-quality ingredients and sustainable practices. Your dog gets the best. Full stop.
Every biscuit is batch-tested for safety and consistency, with strict quality control from formulation to your front door. We're obsessive about standards so you don’t have to be
We’re here for you — and your floof. Drop us an email at tailmail@sniffnwaggle.com or use our contact form on the website. We’re usually back to you within 24 hours (often sooner!). Live chat coming soon, too