Our Story:
At Sniff ‘n’ Waggle, our mission is driven by a deep love for pets and a commitment to enhancing their lives through personalized nutrition. Our story begins with Bailey, a Labrador Retriever puppy who captured our hearts and became the inspiration behind our brand.
Bailey joined our family as a lively and affectionate puppy, full of boundless energy and joy. He came from a wonderful breeder named Karen, and our younger son, in particular, adored him. Bailey’s playful spirit and loving nature quickly made him an integral part of our family.
However, Bailey’s journey took a tragic turn when he was just six months old. He swallowed two large stones, which led to a complicated surgery to remove them. Despite our best efforts and the care of skilled veterinarians, Bailey developed peritonitis, a severe and painful condition. At just nine months old, we faced the heart-wrenching decision to put Bailey to sleep to prevent his suffering.
This loss was devastating, especially for my wife, as Bailey was her first pet. The experience left us with a profound sense of grief and a desire to do something meaningful in Bailey’s memory. We wanted to ensure that other pets could enjoy long, healthy, and fulfilling lives, free from preventable health issues.
In the wake of Bailey’s passing, I found myself contemplating how we could make a difference in the lives of pets. It was during a conversation with my friend Greg that the idea for Sniff ‘n’ Waggle was born. We envisioned a brand that would provide personalized wellness supplements, meticulously formulated with the right ingredients and quantities tailored to each pet’s unique needs.
The Heartfelt Journey of Sniff ‘n’ Waggle:
Over the next two years, we poured our hearts into turning this vision into reality. Our commitment was to create a product that would help pets thrive, preventing health issues before they arise and supporting their overall well-being. We partnered with independent nutrition experts to develop supplements that address various health needs, such as joint support, skin and coat health, gut health, and immunity.
To achieve the highest level of personalization, we embraced innovative technology, including 3D printing. This allows us to create bespoke supplements that combine up to three formulations in perfect quantities, tailored to a pet’s weight, age, and specific health requirements. Our goal was to make premium, customized nutrition accessible and convenient for pet owners.
Today, we are proud to offer these cutting-edge supplements through Sniff ‘n’ Waggle. Our new family member, Buddy, who is related to Bailey, is a testament to the enduring love we have for our pets. Buddy benefits from the personalized supplements we created, ensuring he leads a healthy and vibrant life.
At Sniff ‘n’ Waggle, we are more than just a pet wellness brand; we are a community of pet lovers dedicated to making a positive impact. Our products are crafted with care, using high-quality, ethically sourced ingredients, and packaged in eco-friendly materials. We believe in transparency, providing clear and accurate information about our products and their benefits.
Bailey’s legacy lives on through our work, driving us to help other pets lead longer, healthier lives. We invite you to join us on this heartfelt journey, where every wag of the tail and every joyful bark is a reminder of the love and dedication we have for our furry companions. Together, we can ensure that every pet receives the care and support they deserve, creating a world where pets and their owners can enjoy many happy and healthy years together.
Nutrition
At Sniff ‘n’ Waggle, we understand that every pet has unique nutritional needs. Our scientifically crafted supplements are designed to address specific health requirements, targeting individual concerns and supporting long-term wellness through carefully blended, personalized nutrition.
Innovation
We’re pioneering a new approach to pet health by breaking away from generic, one-size-fits-all solutions. Our team continuously explores cutting-edge formulations and delivery methods, creating supplements that are not just effective, but also enjoyable for pets and convenient for their owners.
BEHIND THE SCENES
Meet The Team
Gordon Evans
Co-Founder
After an enjoyable career in finance and operations (and yes, perhaps a few too many meetings along the way), I’ve discovered what truly gets me excited – creating brilliant supplements for our beloved pets.
It turns out that combining business experience with a passion for helping dogs and cats live their best lives makes for quite the rewarding venture. Who knew those years in the corporate world would lead to working on formulating something special to help our four-legged companions?
Our mission is refreshingly straightforward: To help dogs and cats (and their humans) live a happier, healthier life. No fancy corporate waffle – just properly researched, carefully crafted supplements tailored to each pet’s needs.
When I’m not collaborating with our qualified pet nutritionist on new formulations (overseen by our rather discerning canine and feline testing committee), I’m putting my COO experience from T4 Media to good use ensuring we deliver exceptional quality to your treasured pets.
Fancy a chat about pet wellness? Whether you’ve got a particularly finicky feline or a dog who thinks they’re a food critic, I’d love to connect. (Pet photos absolutely welcome – they’re much better than PowerPoint presentations anyway!)
Greg Anyon
Co-Founder
My story is a simple one: I’ve spent over 40 years immersed in sales and marketing, enthusiastically bringing ideas and products to life. It’s been an entertaining journey – building a career, providing for my family, and creating a home. It’s a path many of us share.
Throughout my life, I’ve always been surrounded by cats, and their companionship has been so rewarding. Being able to share that love and care with thousands of other furry friends, improving their lives, is a truly rewarding experience that nourishes the soul.
Helping you care for the canine and feline members of your family is not just a mission – it’s a privilege. The personal satisfaction of making a difference for your pets is simply priceless.
Larraine Darby
Marketing Manager
From the very start, before we even existed as Sniff ‘n’ Waggle, I’ve been immersed in bringing our vision to life, blending my 22 years of marketing experience with a true passion for pet wellness.
Every step of this journey has been a joy—from conducting surveys with pet lovers and hitting the road to meet industry experts, to rolling up my sleeves to shape a brand that embodies our true purpose. It’s been a fulfilling experience of discovery and creativity and I’m proud of the thoughtful, mission-driven company we’ve created together.
As a lifelong animal lover and current cat parent to Dolly (who often insists on joining my Zoom meetings!) I’ve been inspired to create a brand that genuinely resonates with those who share a deep bond with their furry family members. Bringing our purpose to life has meant closely listening to the needs of these devoted caregivers and striving to make a real difference in the lives of pets and the people who love them.
If you’re passionate about your pets’ well-being, I’m always excited to hear stories and share ideas about how we can continue to improve the lives of our beloved animals.
Clear your doubts