Gut Health

Yucca Extract 

Yucca contains various natural compounds, including saponins, which have been studied for their role in supporting a balanced digestive environment. These compounds may help maintain comfortable ammonia levels in the digestive system.

 Inulin Powder

Inulin is a type of fibre found in various plants, including chicory root. It can support your dog’s natural defence/immune system.

 Prebiotic MOS 

Mannan Oligosaccharides (MOS) are natural carbohydrates found in the cell walls of yeast, especially Saccharomyces cerevisiae. Unlike typical carbohydrates, MOS travels through the digestive system without being broken down, where it functions as a natural fibre, contributing to digestive balance.

Brewer’s Yeast

Brewer’s Yeast is a natural, protein-rich ingredient packed with B-vitamins that supports your dog’s muscle health, digestion, and overall well-being while adding a taste that dogs love.

Fenugreek Fibre

Fenugreek Fibre is a gentle, natural source of soluble and insoluble fibre that supports your dog’s digestive health, gut balance, and weight management, while being kind on sensitive tummies.

Joint & Bone

Glucosamine 

Glucosamine is a natural compound that supports your dog’s joint and bone health by maintaining cartilage structure, promoting smooth movement, and helping sustain long-term mobility and comfort.

Chondroitin Sulphate

Chondroitin Sulphate is a naturally occurring substance found in the cartilage of joints. In addition to its joint benefits, Chondroitin Sulphate also supports bone health.

MSM

MSM is an organic sulphur compound found naturally in plants, animals, and humans.  Beyond its joint-supporting properties, MSM also contributes to bone health by supporting the production of collagen and glucosamine.

OceanGreen  DHA

OceanGreen DHA is a gentle, natural joint supplement for dogs that blends Glucosamine and omega-3 DHA to support mobility, comfort, and cognitive health – helping your dog stay active and happy every day.

Ovopet

OvoPet is derived from the thin membrane that lines eggshells. This eggshell membrane contains beneficial nutrients, including collagen, elastin, glycosaminoglycans, and other proteins that support joint and bone function.

Brewer’s Yeast

Brewer’s Yeast is a natural, protein-rich ingredient packed with B-vitamins that supports your dog’s muscle health, digestion, and overall well-being while adding a taste that dogs love.

Fenugreek Fibre

Fenugreek Fibre is a gentle, natural source of soluble and insoluble fibre that supports your dog’s digestive health, gut balance, and weight management, while being kind on sensitive tummies.

Vitality

Spirulina

Spirulina is a type of blue-green algae that has been used for centuries due to its nutritional properties. For dogs, Spirulina can be particularly beneficial during recovery periods due to its ability to support natural defences and maintain normal bodily functions.

Honey powder

Honey powder is derived from pure honey that has been dehydrated into a fine, granulated form. Honey has been used traditionally for centuries to support wellbeing, and honey powder offers these same supportive properties in a convenient form.

High-nucleotide yeast

High-nucleotide yeast is a type of yeast particularly rich in nucleotides—organic molecules that serve as the building blocks of DNA and RNA. Nucleotides play a role in energy metabolism, supporting your dog’s vitality during recovery periods.

Beetroot powder 

Beetroot powder is made from dehydrated and ground beetroots, maintaining the nutrients and beneficial properties of fresh beetroot in a concentrated form. It is generally well-accepted by most dogs and can be incorporated into their diet to support recovery and overall health.

Brewer’s Yeast

Brewer’s Yeast is a natural, protein-rich ingredient packed with B-vitamins that supports your dog’s muscle health, digestion, and overall well-being while adding a taste that dogs love.

Fenugreek Fibre

Fenugreek Fibre is a gentle, natural source of soluble and insoluble fibre that supports your dog’s digestive health, gut balance, and weight management, while being kind on sensitive tummies.

Skin & Coat

Collagen Peptides (Bovine)

Collagen peptides are easily absorbed natural proteins that support your dog’s skin elasticity, hydration, and joint health, promoting overall wellbeing and mobility.

Vitamin E

Vitamin E plays a supportive role in maintaining skin health by helping to maintain normal cellular function. It helps maintain the body’s natural response to environmental factors and supports normal healing processes.

Biotin 

Biotin is a water-soluble B-vitamin that supports various bodily functions, including the metabolism of fats, proteins, and carbohydrates. Biotin contributes to skin health by supporting the production of fatty acids that nourish the skin.

Brewer’s Yeast

Brewer’s Yeast is a natural, protein-rich ingredient packed with B-vitamins that supports your dog’s muscle health, digestion, and overall well-being while adding a taste that dogs love.

Fenugreek Fibre

Fenugreek Fibre is a gentle, natural source of soluble and insoluble fibre that supports your dog’s digestive health, gut balance, and weight management, while being kind on sensitive tummies.

Immunity

Seaweed Meal

Seaweed contains natural compounds that help maintain normal bodily functions.  One of the primary ways seaweed supports immune health is through its beneficial compounds.

Trupet C 

TruPet C shines when it comes to supporting digestive comfort in dogs. Beyond the belly, TruPet C offers holistic health benefits thanks to the natural compounds it contains.

Brewer’s Yeast

Brewer’s Yeast is a natural, protein-rich ingredient packed with B-vitamins that supports your dog’s muscle health, digestion, and overall well-being while adding a taste that dogs love.

Fenugreek Fibre

Fenugreek Fibre is a gentle, natural source of soluble and insoluble fibre that supports your dog’s digestive health, gut balance, and weight management, while being kind on sensitive tummies.

Feeding Guide

Feeding your dog just got ridiculously easy.

Simply sprinkle or mix one scoop a day of our Multi Blend Powder into your dog’s regular meal whether it’s wet or dry, whatever they love best.  One simple scoop delivers a perfectly balanced blend of nutrients to support their everyday health, from nose to tail.

Tip from our pack: Feed it daily for the best results. It’s the little daily habit that makes a big wag-worthy difference.

And don’t worry, we’ve made sure it’s super tasty, so even the fussiest eaters will lick the bowl clean.

One scoop a day. Happy dog, happy you.

Understanding Breed-Specific Nutrition

Dog Breed – Blend Recommendations

Every dog is unique, from coat and size to temperament and lifestyle, and their nutritional needs vary just as much. The Sniff ’n’ Waggle Breed Guide has been developed to help owners choose the most suitable blends for their dog’s specific characteristics.

Our recommendations are based on insights from our vet, Andy Miller. Each suggestion reflects the most common needs within each breed group, ensuring a balance of vitality, skin health, and gut support.

Please note: The guide currently covers the top 90 dog breeds in the UK.

How to Use the Breed Guide

1. Find your breed:  Refer to our Blends Recommendations before selecting your formulations. Use the dropdown or search bar to locate your dog’s breed.

2. View our blend suggestions: For each breed, you’ll see our recommended blends (Vitality, Skin, Gut, or joint-support combinations)

3. Speak to your vet: Always consult your vet before making major changes to your dog’s diet or supplement routine, especially if your dog has allergies, sensitivities, or an existing health condition.